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Amazon Video Marketing: 3 Ways to Use Product Videos to Boost Your Sales
Amazon provides many tools to help third-party sellers market and promote their products, but one tool they’ve been focusing on more is video marketing. You see it happening with live stream selling, shoppable ads, and so many other avenues; simply put, video is taking over the eCommerce landscape. eCommerce aside, in the age of YouTube, …
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Using Amazon Posts to Increase Product Visibility and Brand Awareness
In the last few years, Amazon has been making a concerted effort to increase third-party brand awareness and engagement. This is great for sellers. If a seller can make an impact on customers and prospects on Amazon, it increases the likelihood those individuals will follow the brand off Amazon too. One of the features Amazon …
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Amazon’s New “Manage Your Customer Engagement” Tool: What is It? & How to Use It
In the past, when you wanted an item, you’d think about what store carried it, and what brand was best to purchase from. On Amazon, the process is a little different. On Amazon, a prospect searches for an item and looks for which listing has the best ratings and reviews—often, regardless of whether they’ve heard …
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Major Data Breach Exposes Amazon Fake Reviews Scheme
By Page.One Team | May 20, 2021 | Amazon NewsCollecting reviews is a common and necessary practice for selling well online, but especially on Amazon. Many customers make their final purchase decision based on reviews. When you’re on Amazon, the emphasis on brand is low. So, prospects have no other choice but to focus mostly on images, reviews, and copy. With reviews playing such …
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Amazon A+ Content (formerly Enhanced Brand Content): 5 Selling Points that Drive a Prospect to Buy
Ever notice how some Amazon listings have large images and charts in the middle of the product page? Well, those added features make up what’s known as Amazon A+ content (formerly called Enhanced Brand Content). To get access to A+ content, you have to register your brand through Amazon’s Brand Registry program. Currently, to join …
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Amazon Keyword Optimization: 3 Powerful Methods for Finding Keywords That Convert
Amazon is a product-based search engine. Your job as a seller is to get your listing to show up higher than your competitors. How do you do that? The information that you put in your listing tells Amazon’s algorithm how relevant you are for each search. Then, how customers interact with your listing—with click-through rates …
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Amazon Product Reviews: 5 Simple Ways to Increase Your Reviews In 2021 and Beyond
By Page.One | May 9, 2021 |As a product owner, one of the most effective ways to get traffic to your product page is through word of mouth. Consumers only have so much attention to allocate to shopping so they look to others to help them make decisions. Many people end up trying products they would have never given the time …
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