When you sell on Amazon, you get to capitalize on their brand reputation and customer loyalty. But as an Amazon seller, you still run into the same problem that you would in any crowded marketplace: visibility. That means, simply launching your product isn’t enough. And that’s where Amazon PPC comes in. With Amazon PPC, you …
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Category Archives: Marketing on Amazon
As brands and sellers continue to flood the Amazon marketplace, launching a new product can feel like an uphill battle. When you launch a product on Amazon, you’re focused on increasing early sales velocity to boost your organic ranking, and encouraging reviews and ratings so that prospects who see your listing will give your product …
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Update as of March 2021 Amazon is now accepting PENDING trademarks in certain situations. If you have applied for your TM through the USPTO and have a working pending trademark #….you should apply to brand registry NOW. You’ll need proof of your pending application and visual proof that you are using your mark in trade …
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Post excerpt and timestamps: First things first, let’s learn more about Conversion Rate Optimization and its importance to e-com businesses from an Amazon OG’s perspective, Keith O’Brien. Tune in as Keith talks about the ins and outs of CRO. Listen in as he shares his tips on optimization, drive traffic and create an even more …
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Your Amazon product photos bear a lot of the weight in determining whether a customer decides to buy from you. For starters, compared to your product headline, product photos take up more visual real estate on Amazon’s search results page. And the evidence is clear: Humans are primarily visual creatures. Half of the human brain …
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One of the major factors that influence an Amazon customer’s decision to click on your product listing is whether or not you have product reviews. From a psychological point of view, reviews help a prospect determine which products they should explore further. A product listing with little to no reviews gets passed up because it …
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