Selling clothing online takes a bit more finesse than it does to sell non-wearable items. Most consumers consider the look of clothing before they think about the benefits. Unfortunately, this consumer tendency has a lot of brands focused on product features (e.g., neckline, sleeve length, fabric) instead of the benefits. Problem is, appearance is easy …
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Category Archives: Marketing on Amazon
Since Amazon launched their brand-based eCommerce landing pages: Amazon Storefronts, third-party sellers have a way to display their value proposition, product catalog, and brand story, in a format that allows them to develop a deeper connection with Amazon shoppers. Prospects can “follow” stores and get updates on promotions and social media style posts on the …
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Amazon provides many tools to help third-party sellers market and promote their products, but one tool they’ve been focusing on more is video marketing. You see it happening with live stream selling, shoppable ads, and so many other avenues; simply put, video is taking over the eCommerce landscape. eCommerce aside, in the age of YouTube, …
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In the last few years, Amazon has been making a concerted effort to increase third-party brand awareness and engagement. This is great for sellers. If a seller can make an impact on customers and prospects on Amazon, it increases the likelihood those individuals will follow the brand off Amazon too. One of the features Amazon …
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In the past, when you wanted an item, you’d think about what store carried it, and what brand was best to purchase from. On Amazon, the process is a little different. On Amazon, a prospect searches for an item and looks for which listing has the best ratings and reviews—often, regardless of whether they’ve heard …
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Ever notice how some Amazon listings have large images and charts in the middle of the product page? Well, those added features make up what’s known as Amazon A+ content (formerly called Enhanced Brand Content). To get access to A+ content, you have to register your brand through Amazon’s Brand Registry program. Currently, to join …
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Amazon is a product-based search engine. Your job as a seller is to get your listing to show up higher than your competitors. How do you do that? The information that you put in your listing tells Amazon’s algorithm how relevant you are for each search. Then, how customers interact with your listing—with click-through rates …
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Amazon offers such a surplus of products and solutions that it makes staying on top of your prospects’ and customers’ minds hard to do. In fact, for a while, it was next to impossible without getting a prospect or customer off Amazon and onto your website or social media channels. Problem is, doing that isn’t …
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Have you ever thought about bundling several products that you’re selling on Amazon, but the thought of extra inventory management, higher storage fees, and the uncertain ROI has you toss those thoughts aside? Well, if so, you’ll be pleased to know that you can now create product bundles on Amazon—virtually. What does that mean? Well, …
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When you launch marketing initiatives on Amazon like new photos, infographics, and other content, how do you gauge their effectiveness? Maybe you made changes right before a holiday, or maybe there was some major news story going on at the time. Regardless, the data you see is likely skewed and unable to tell you what …
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It goes without saying, Amazon dominates the eCommerce marketplace. They offer tremendous traffic, millions of daily transactions, and huge opportunities for third-party sellers. Now, while all those factors sound great, they do come with their drawbacks. You see, selling on Amazon isn’t as easy as it might sound. As the Amazon brand continues to grow …
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When a customer searches for products on Amazon, they’re hit with an assembly of images, titles, and price points. It’s overwhelming. They don’t know what listing to visit first and who to trust. So, what do they do? They look at the reviews. The review rating and count may indicate that a specific product is …
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