Amazon is a product-based search engine. Your job as a seller is to get your listing to show up higher than your competitors. How do you do that? The information that you put in your listing tells Amazon’s algorithm how relevant you are for each search. Then, how customers interact with your listing—with click-through rates …
→Read More
-
Category Archives: Amazon Listing Optimization
When you’re looking for ways to optimize your Amazon listing and increase sales, there are several variables on the page that you can tweak. One of those variables is your bullet points. After your product title, it’s the first text-based description a prospect sees when they land on your page. On some product pages, the …
→Read More
When you launch marketing initiatives on Amazon like new photos, infographics, and other content, how do you gauge their effectiveness? Maybe you made changes right before a holiday, or maybe there was some major news story going on at the time. Regardless, the data you see is likely skewed and unable to tell you what …
→Read More
When optimizing an Amazon listing, the goal is to attract more prospects to the listing, and then once they’re on the page, position your product so well that buying it becomes a no-brainer. Towards that goal, in this article, we’re going to focus on one area of your Amazon listing that can make a big …
→Read More