Amazon provides third-party sellers a limited means of communicating with customers. You have your buyer-selling messaging and automation, and more recently, the Manage Your Customer Engagement tool, but otherwise, there aren’t that many direct options. Even if you use those other methods, they’re often limited in design and customization. Thankfully, there’s one way you can …
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All posts by Page.One
On Monday, May 19th, Amazon announced that they won’t be supporting HTML tags in the product description on product listings. The change goes into effect on July 18th for the U.S., and June 9th for the U.K. The reason for the change? Versatility and security. Amazon doesn’t want HTML descriptions affecting how listings show up …
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Selling clothing online takes a bit more finesse than it does to sell non-wearable items. Most consumers consider the look of clothing before they think about the benefits. Unfortunately, this consumer tendency has a lot of brands focused on product features (e.g., neckline, sleeve length, fabric) instead of the benefits. Problem is, appearance is easy …
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Since Amazon launched their brand-based eCommerce landing pages: Amazon Storefronts, third-party sellers have a way to display their value proposition, product catalog, and brand story, in a format that allows them to develop a deeper connection with Amazon shoppers. Prospects can “follow” stores and get updates on promotions and social media style posts on the …
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Amazon provides many tools to help third-party sellers market and promote their products, but one tool they’ve been focusing on more is video marketing. You see it happening with live stream selling, shoppable ads, and so many other avenues; simply put, video is taking over the eCommerce landscape. eCommerce aside, in the age of YouTube, …
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As a product owner, one of the most effective ways to get traffic to your product page is through word of mouth. Consumers only have so much attention to allocate to shopping so they look to others to help them make decisions. Many people end up trying products they would have never given the time …
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