It goes without saying, Amazon dominates the eCommerce marketplace. They offer tremendous traffic, millions of daily transactions, and huge opportunities for third-party sellers. Now, while all those factors sound great, they do come with their drawbacks. You see, selling on Amazon isn’t as easy as it might sound. As the Amazon brand continues to grow …
→Read More
-
All posts by Page.One Team
When a customer searches for products on Amazon, they’re hit with an assembly of images, titles, and price points. It’s overwhelming. They don’t know what listing to visit first and who to trust. So, what do they do? They look at the reviews. The review rating and count may indicate that a specific product is …
→Read More
When you sell on Amazon, you get to capitalize on their brand reputation and customer loyalty. But as an Amazon seller, you still run into the same problem that you would in any crowded marketplace: visibility. That means, simply launching your product isn’t enough. And that’s where Amazon PPC comes in. With Amazon PPC, you …
→Read More
As brands and sellers continue to flood the Amazon marketplace, launching a new product can feel like an uphill battle. When you launch a product on Amazon, you’re focused on increasing early sales velocity to boost your organic ranking, and encouraging reviews and ratings so that prospects who see your listing will give your product …
→Read More
Update as of March 2021 Amazon is now accepting PENDING trademarks in certain situations. If you have applied for your TM through the USPTO and have a working pending trademark #….you should apply to brand registry NOW. You’ll need proof of your pending application and visual proof that you are using your mark in trade …
→Read More
eCommerce is growing at a rapid pace. With the COVID-19 pandemic dominating the hearts and minds of consumers and sellers in 2020, this year (2021), it’s imperative that you understand the latest strategies that brands and sellers are using to thrive in the Amazon marketplace. As more businesses shift their focus to online sales, staying …
→Read More
Here’s our very own Page.One CEO Keith O’Brien with another podcast guesting. In this AcrueMe Seller Growth Podcast episode, Keith talks about: Some major Amazon changes over these past years; Key strategies that work on don’t work for Amazon sellers; What changes sellers can expect in 2021 and how to prepare for the future. Excerpt …
→Read More
Post excerpt and timestamps: First things first, let’s learn more about Conversion Rate Optimization and its importance to e-com businesses from an Amazon OG’s perspective, Keith O’Brien. Tune in as Keith talks about the ins and outs of CRO. Listen in as he shares his tips on optimization, drive traffic and create an even more …
→Read More
One of the competitive advantages you gain when you become a member of Amazon’s Brand Registry program is that you get access to Brand Analytics. Brand Analytics is Amazon’s exclusive suite of data tools that allow you to track customer behavior and search term trends, and see how your products perform compared to your competitors. …
→Read More
Your Amazon product photos bear a lot of the weight in determining whether a customer decides to buy from you. For starters, compared to your product headline, product photos take up more visual real estate on Amazon’s search results page. And the evidence is clear: Humans are primarily visual creatures. Half of the human brain …
→Read More
One of the major factors that influence an Amazon customer’s decision to click on your product listing is whether or not you have product reviews. From a psychological point of view, reviews help a prospect determine which products they should explore further. A product listing with little to no reviews gets passed up because it …
→Read More
I met Matt about 4 years ago in Australia and since then, we’ve done a bunch of business together, become friends and I’ve had the privilege of high-fiving Matt as he broke through goal after goal, milestone after milestone. We originally did a case study on Matt after just a few months of running his …
→Read More