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Amazon Storefronts – Using Video to Enhance The Customer Experience and Drive Sales
By Page.One | April 11, 2023 | Amazon StorefrontsIn the latter part of 2018, Amazon unveiled Storefronts, an exclusive page for your brand that showcases your products in multiple formats such as by category or avatar. You have the freedom to include tiles, images, carousels, and videos on your homepage. This homepage is what prospective customers will first see when they click on …
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Amazon Competitor Research: How to Use Your Competitors’ Listings to Improve Your Amazon Product Page
By Page.One | February 3, 2023 |When you’re creating a listing on Amazon, generally, you do your initial competitor listing research to find angles for your listing copy, photos, etc. For many fulfillment by Amazon (FBA) sellers, that’s where the listing research ends. Many will use the insights they gained for their initial product listing optimization, but then they don’t have …
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Amazon Restricted Words: Terms and Phrases to Avoid In Your Product Listing
By Page.One | January 27, 2023 |Amazon has many rules for what a listing can and cannot include, but one area they’re increasingly enforcing is the use of words. We’re not just talking about trademarked words, but words that may misrepresent a product or mislead a customer. The most common words that will get your listing flagged are antimicrobial/antibacterial, environmental, and …
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How to Use Product Variations on Your Amazon Listing
By Page.One | January 13, 2023 |As an Amazon seller, what do you do when you want to sell the same product in different sizes, colors, or flavors? You create what’s called a parent-child relationship (i.e., variation). This allows you to offer customers multiple options under the same listing. This not only makes the shopping experience convenient because shoppers don’t have …
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Amazon Lightning Deals: Capturing Extra Sales with Time-Sensitive Promotions
By Page.One | January 6, 2023 |Amazon websites see millions of visitors per day. Established brands and new sellers can’t help but notice the power and influence Amazon has acquired over the last decade or so—especially with the events of the last two years that have catalyzed online commerce as a whole. As Amazon’s product catalog continues to grow, competition among …
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Amazon Listing Optimization: 3 Product Page Qualities That Increase Conversions
By Page.One | December 30, 2022 |When you sell on Amazon, your product page is the main real estate you have on the platform. That’s where customers learn about your product and decide to purchase. There are ways to gain more real estate through avenues like pay-per-click advertising, live streaming, lightning deals, and more, but still, all those sources point back …
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Amazon Marketing: The Amazon-Based Tools Available to You As A Third-Party Seller
By Page.One | December 23, 2022 |When you sell on Amazon, you don’t get to control your customer list. This makes it difficult to retarget shoppers that show interest in your brand and products and cultivate customer-brand relationships that turn into long-term loyalty. In addition to not having control of your customer list, for years, Amazon didn’t provide third-party sellers with …
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